Sure, many consumers spend a ton of time online chronicling the latest minutiae of their daily lives on their Twitter accounts or uploading their newest selfie onto their Instagram accounts, but when it comes to engaging with websites, most readers only scan a website for 15 seconds before moving on. People interact much differently with printed magazines. There’s just something about that tactile experience. Directory readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.